At the origin lies a vision: that of a modern countryside, in constant reinvention. Founded by Laure Chédé, interior designer, creative director and editor, Mastic is an independent media platform exploring contemporary rural imaginaries and emerging avant-garde ways of living, at the intersection of tradition, craftsmanship, modernity and contemporary creation. Conceived as an editorial and aesthetic laboratory, Mastic uncovers artisans, emerging brands, objects, places and projects that are reshaping life beyond the city. Here, the countryside becomes a territory of experimentation, style and creativity — a fertile ground for anticipating the uses and aesthetics of tomorrow. Naturally extending from the media, a creative studio has developed, where this vision takes form through art direction, visual identities, scenography and editorial content for brands, places and projects attuned to emerging aesthetics, in France and internationally. Mastic also expands its universe through a publishing arm, producing visual manifestos and refined publications conceived as cultural objects for bookstores, concept stores and institutions attentive to new imaginaries. At the crossroads of heritage and innovation, Mastic stands for a simple conviction: the countryside is not on the margins of contemporary creation — it is becoming one of its most fertile territories.