Mastic is a style book that deals with the renewal of the countryside. Through a digital media that explores and unearths all the Green and Country Lifestyle trends, our style book highlights this new art of living in full swing.

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The Countryside: The New Trend

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Formerly associated with slowness, isolation, and a life far removed from modern innovations, the countryside is now experiencing a real revival. It is no longer content to be a simple refuge for lovers of calm and greenery: it has become a symbol of a new art of living, inspiring both city dwellers in search of meaning and pioneers of a more environmentally friendly lifestyle.

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Faced with global challenges – climatic, health and economic – the countryside is establishing itself as a serious alternative to galloping urbanization. The successive lockdowns have acted as a revelation: many have rediscovered the virtues of space, silence, and proximity to nature. The countryside has become a response to the need to rebalance professional and personal life, while reconnecting with the essential.

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The massive development of teleworking has broken down the old geographical boundaries between city and countryside. It is now possible to work remotely from a house surrounded by fields while remaining connected to the rest of the world. Digital infrastructures are improving, and alternative forms of mobility, such as carpooling or regional trains, are making these places more accessible than ever.

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The countryside is also undergoing a major transformation thanks to the emergence of sustainable projects:

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Ecological farms and short supply chains: Local producers are reinventing themselves to meet the growing demand for organic and ethical products.

Renewable energies: Rural areas are welcoming pioneering initiatives such as solar or wind farms.

Eco-villages: These self-managed communities embody an alternative model where mutual aid and happy sobriety take on their full meaning.

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Far from the clichés of a fixed way of life, the countryside now attracts creatives and entrepreneurs. We see craft workshops, coworking spaces in the heart of nature, and even cultural festivals flourishing there. Fashion, architecture, and gastronomy are inspired by this rural art of living, which advocates authenticity and respect for natural rhythms.

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The countryside is no longer just a place of passage or a temporary retreat: it is becoming a destination in its own right. This trend reflects a profound change in our relationship with the world, where simplicity, sustainability, and community take center stage.

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Mastic Lifestyle shares this belief and contributes to dusting off the countryside by putting nature and authenticity back at the heart of trends. The magazine shares all the latest green fashion, home, well-being, food, travel, family and culture, and reveals the most beautiful green addresses. Mastic also publishes the portrait of passionate and exciting people who tell their stories and share their neo-rural experience.

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Crafts, the transmission of know-how, eco-design and slow consumption define the values ​​of this notebook.

The countryside has never been so trendy...