The new guard of fashion moves with the times and young designers make sustainable development the DNA of their branding. These emerging brands offer responsible and ethical fashion that uses organic, natural and/or local materials out of conviction. They also adopt a transparent approach towards consumers, and advocate thoughtful consumption by consciously producing in limited quantities. New York, Byron Bay and Copenhagen... a little world tour of slow fashion with three eco-friendly and very trendy labels.
RODEBJER
Founded in New York in 2000 by Carin Rodebjer, the eponymous brand boasts fashion created with heart and conscience, made to be worn every day and to last. The collections offer timeless pieces designed with an artisanal approach using rigorously selected materials. Fluid volumes, minimalist lines and remarkable prints give a very feminine and playful touch to the clothes. Human rights, feminist and ecological movements and counterculture are at the center of Robedjer's philosophy. A brand perfectly anchored in its time.
DEIJI STUDIOS
Founded in 2016 by Juliette Harkness and Emma Nelson in Byron Bay, Australia, Deiji Studios bases its brand on social awareness and sustainability. The uniqueness of the label is to offer bed linen and a comfortable indoor wardrobe, as elegant as a line of outerwear. Linen, bamboo and Oeko-Tex certified organic cotton are their favorite materials. Member of 1% for the Planet, Deiji Studios donates 1% of its revenues to environmental associations.
SKALL STUDIO
Founded in Denmark in 2014 by sisters Julie and Marie Skall, the landscapes of Jutland and family history inspire the brand's creations. Skall Studio has embraced the slow fashion movement from the beginning by designing its clothes in an artisanal way using only ecological materials: locally designed knitwear, GOTS certified organic cotton, wool, linen, organic cotton and recycled cashmere. A vegan wardrobe, without leather or fur, which offers simple, feminine and comfortable silhouettes.
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