Since 2020, Aude Herouard has been offering a range of ultra-elegant and responsible sunglasses and optics with timeless lines. We adopt them without hesitation to display an edgy and natural look all summer long.
Aude Herouard is launching her first eyewear collection in 2020, a sunglasses collection with an impeccable and ultra-desirable style. Daughter of linen-producing farmers, living near the cliffs of Etretat in Normandy, the young woman wishes to preserve her very strong link with nature and pays particular attention to the durability of her models by adopting the most responsible creative approach possible. From glasses to packaging, everything is designed to be fully recyclable.
The glasses are made of organic acetate, a mixture of wood pulp, cotton fiber and binders of natural origin, a hypoallergenic and resistant material, and the organic lenses are made in France.
It was in Rouen, at the renowned eyewear manufacturer Le Lanchon, that Aude Herouard trained as an optician. She learns precise gestures, advice and develops her taste for beautiful materials and high-end manufacturing. Driven by the desire to undertake and innovate in her field of expertise, she decided to launch her own brand which reflects an edgy and minimalist universe.
Amélie, Benoite, Christiane, Colette, Françoise... the names of the models in the collection are inspired by charismatic figures of her entourage, each expressing the singularity of a character. A total of a dozen models that come in subtle and irresistible colours, from sage to pomegranate pink, and which reveal faces in all shades.
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picture credits © aude herouard
